To find the statistics for your Listings, there are a number of locations that you need to visit.
Paragon Listing Statistics will report the views that your listings have via your and other agents Collaboration Sites
Collab Centre Seller Side will show your clients that statistics on their listings so you know what information they have access to in regards to their listing.
REALTORLink® Listings Statistics will report on the stats of your listings on the public realtor.ca as well as the DDF sites that your listing is syndicated on.
Paragon Listing Stats
Part of Statistics is also knowing how your clients listing is performing. Let’s take a quick look at some stats that you can use to keep your listing clients in the know.
From within Paragon>Listings, go to maintain and choose “listings”.
Choose a specific property and then from the right side click on "Select and Action".
“View Activity Report”.
The information that is displayed will show you how your specific property is being responded to within Paragon.
It will show you:
- How many Saved Searches your listing has been part of.
- The number of contacts that are directly matched.
- How many times the property has been viewed, as well as how many times it has been emailed.
- Even the favourites and possibilities are on here.
- Total hits are how many times the listing has been clicked on and by who if it is Agents or Clients.
NOTE: Clients means non-agents so these would be either directly emailed or part of a saved search result.
An ideal piece of information if you are trying to explain the activity to your clients, especially when you are talking to them in conjunction to what is happening in the market based on the stats you have compiled.
Collab Centre Seller Side
Is your Seller Client buying a home too? No problem! They can collaborate with you as both a buyer and a seller in one easy-to-navigate experience via the Collaboration Centre Seller Side
If you have associated your listing with your client via the contact manager.
Select your contact then click on "Seller Activity".
Then click on "Associate Property" and choose from your active listings.
This will add a "Seller Activity" to your vendors Collaboration Centre, which allows your vendor clients to also view many of these statistics regarding their listing. It helps to reinforce for you as the listing agent how many clients are looking at and reacting with their specific property.
Here is a sample of what your clients would see:
One neat feature is the “Competition” icon. Clicking on this link will generate comparable properties that your clients listing may potentially be competing with.
REALTOR.ca and DDF Listing Stats
There is another way to check how your listings are being exposed online.
From REALTOR.ca you will get the public reactions to your listings for preset periods of time. You can see how the listings are being viewed, including timelines, and how often they have been shared with others.
From Paragon Resources select "CREA REALTOR.ca Tools"
will display all of your listings where you can drill down to see specific listing details as well as listing reports.
Clicking on the Reports will give you listing activity on those listings from REALTOR.ca. You can change it to display activity for a variety of days. You can also see the interactions of your listings with members of the public via the website. Great information to provide to your clients when they ask how their listing is doing. You can view the listing activity for the past 7, 30 or 90 days.
If multiple sites had your listing appearing on it, the report would expand to show that information as well
If syndication via the DDF was in play than the results would show lots of results:
My Listing Statistics
Clicking on "My Listing Statistics" would show you actually interactions with your listings from REALTOR.ca