The seller side utilizes the same portal system as the buyer side and provides statistical information about who is viewing, favoriting, and recommending your seller's listing.
The statistics displayed are the same as the ones found in the Listing Activity Report (via Select an Action in Listing Maintenance) only displayed in a more visually appealing format. The other benefit to using the sell side site instead of the listing activity report is the client can visit the site at anytime and receive email reports.
Is your Seller Client buying a home too? No problem! They can collaborate with you as both a buyer and a seller in one easy-to-navigate experience.
Note: If this is the first time you have used the Collaboration Center, you will have to follow the Collaboration Center wizard to set up a site. The Buyer side and Seller side use the same setup, so you only need to do this once total.
Associate your contact to a listing
- Click on Contacts then click View / Manage Contacts.
- Click on the contact’s name to select the seller you want to work with.
- On the left-hand side click on Seller Activity, then click on Associate Property.
- Click Select a Listing.
- Click the property to associate with your seller and click Save.
- Click Disabled to toggle to enable the sell side site.
- Once enabled, two additional buttons appear. The first button is Send Welcome Email, click to send an invite your client to the Collaboration Center Sell Side site.
Note: If your client is already set up for the buyer side of Collaboration Center, the button is Send Update Email. An email will be sent automatically, and you will not be able to send a custom message. - Type a welcome message if desired. The message body is inserted into a template containing helpful information explaining to your clients as to what the Sell Site is. Click on Preview to view the message in the email template. Once you are ready, click Send.
Using Paragon Connect, discover how to assign a contact here.
Sample Email:
Enable Email Reports
After associating the listing, set up auto email reports with a summary on all activity related to your seller’s listing. You can also set this up for yourself.
The email contains information on the number of new comps (comparables), the number of times the listing was marked as a favorite, possible, rejected, or left undecided, the number of times the listing was viewed by clients/agents and more since the last email report was sent.
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1. Click Disable to enable the auto email report. |
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2. Under Client Scheduling, choose to send your seller a Daily or Weekly update email. Note: The weekly update email is sent every Thursday. The real estate agent views and prospective buyers summarizes the activity on the listing for the week. |
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3. Under Agent Scheduling, you can choose if you want a copy of the Daily or Weekly update email. |
Sample Summary Email
Collaboration Center Seller Side Site Features
Now that the Seller Side site has been set up, let’s look at some of the features your clients will enjoy.
The first feature to point out is the fact that the site is 100% responsive, enabling your clients to access the site using any computer or device.
The top of the Seller Activity, they will see the following:
A. If your client is already running a Collaboration Center Buyer site to find a new home, they can toggle back and forth between the sites. The Property Search tab will appear if you have given your client the ability to create their own basic searches.
B. The sell side features display across two tabs, Activity (Listing Statistics) and Competition.
C. If you client has more than one listing, they can quickly switch between listings without having to change sites.
D. Clicking View Detail will show the client what others will see when they view their listings detail view.
E. Displays basic information about the property.
F. Activity Summary shows how many listing views, how many broker tours (office tours) and open houses you have scheduled and the number of days on market.
Activity (Listing Statistics)
Let’s take a look at a detailed explanation of each statistics.
Listing Views
Listing Views tracks both the number of times an agent and prospective buyer viewed your listing in a detail view. For example, if an agent views your client’s listing in a detail report within Paragon, it counts as an agent view. Same for any prospect that opens the listing in a detail view within the Collaboration Center. Also, the chart shows a green bar if you change the price of the listing so that you can see the activity after the price change. The chart has three-time frame options 14 days, 30 days, and 90 days.
ShowingTime Activity
This is view only for your client and displays key stats from ShowingTime.
Prospective Buyers Activity
Through the current Collaboration Center Buyer Side, buyers can mark listings as a favorite, possible or rejected listing. The prospective buyer activity displays how many times your client’s listing is marked as a favorite, possible, rejected or left undecided. Allowing your clients to view how popular their listing is in the eyes of prospective buyers.
Real Estate Agent Views vs Prospective Buyer Views
The next section of the sell side dashboard shows your clients the total number of times an agent and a prospective buyer has viewed your listing detail.
Real Estate Agent Recommendations
Real Estate Agent Recommendations displays how many agents have recommended your clients listing to a prospective buyer that is outside of their current search criteria.
Number of Saved Searches
The saved search section shows your client the number of times their listing has been saved in a search created by either an agent or a prospective buyer.
Note: It is up to each individual member to turn on the ability for a client to search on the Collaboration Center site.
Social Activity
The social activity section tracks the communication and sharing of your listing with agents and prospective buyers. The number of times your client’s listing was emailed, or any comments made about its buyer either an agent or prospective buyer display.
Competition
The second tab on the site allows your clients to view their property’s competition. The map displays any Active or Sold listings using similar characteristics of your client’s listing.
How it Works:
The system searches for similar properties sold in the last 6 months.
Residential criteria:
Same number of bedrooms
Number of bathrooms (plus/minus 1)
Non-residential criteria:
Acreage/square feet (plus/minus 10%)
Note: Closest properties are weighted more heavily. Maximum search radius is 10 miles or 50 matches, whichever comes first.