EasyCMA: Choosing Your Own Comparables

Creating a Comparative Market Analysis (CMA) that reflects a property's unique attributes enhances accuracy and professionalism. While EasyCMA provides auto-generated comparables, selecting your own from Paragon Connect or Paragon Classic allows for greater customization. As a REALTOR®, you understand that even similar houses can vary significantly based on unique factors. This approach is especially useful for properties that stand out in their area.

To help you find the information you need quickly, here are links to different sections of this guide:

• Paragon Connect
  • Add Comparables from Search Results
  • Add Comparables from Listing Cart
• Paragon Classic
  • Add Comparables from Search Results
  • Add Comparables from Listing Cart

Each section will guide you through the process of selecting your own comparables using these tools, ensuring that your CMA reports are as accurate and tailored as possible.

When the subject property is close to a municipal boundary, whether inside or outside of it, we recommend using Multi-Class search. This approach focuses on property characteristics rather than location, leading to better results.

Paragon Connect

Add Comparables from Search Results

1. Tap the Menu () button, then select Properties.
   
   
2. Choose the property class you want to search. Note: EasyCMA is available for Residential and Rural classes excluding vacant or rural land (e.g., Single Family, Condo, Country Residential, and Country Recreational). EasyCMA adheres to the RESO data dictionary standard, so rural classes are classified as residential listings.
   
3. Enter your search criteria and tap Search. 
   
4. Tap the View () button and select Spreadsheet.
   
5. Select the listings you wish to use as comparables in your CMA report. To view only the selected listings, tap the down arrow () button and choose Show Checked.
   
   You can switch back to displaying all matches by tapping Display All.
   
6. Tap the More Options () button, then tap Add to CMA.
   
   

7. Choose whether you are adding the selected listings as comparables to a new CMA Report or to an existing CMA report:

   • To start a new CMA: Select New CMA, then tap Next.
     
     You will be taken to the first step of the CMA process to enter the details for the Subject Property.
     

   • To add to an existing CMA:

     1. Select Existing CMA, then tap Next.
        

     2. A list of your existing EasyCMA reports will open, allowing you to search by subject property address or any assigned contact. Tap Select on the CMA report to which you want to add the listings.
        
        You will be taken directly to the Comparables step of the CMA process.
        

Add Comparables from Listing Cart

If you need more time to review or compare the comparables before making final selections, or if you're unable to continue working on your CMA immediately, you can add the listings to a listing cart. This allows you to revisit and adjust the listings as needed before adding them directly to a new or existing CMA report.

Add Listings to a Listing Cart

1. Follow steps 1-5 as previously outlined above.
2. Tap the More Options () button, then tap Add to Cart.
   
   

3. Choose whether you are adding the selected listings a new listing cart or to an existing listing cart.

   • To create a new listing cart: Tap the Add () button and name the cart for easy identification, such as "Comparables for [Contact Name]." Then tap Save.
     
     

   • To add to an existing listing cart: Tap the card for the listing cart you want to add the selected listings to.
     

Add Comparables from Listing Cart to EasyCMA

1. When you are ready to add the comparables from the listing cart to EasyCMA, tap the Menu () button, then tap My Content.
   
   
2. Tap Listing Carts.
   
3. Find the listing cart card you added the listings to. On the card, tap the More Options () button, then tap Add to CMA.
   
   

4. Choose whether you are adding the selected listings as comparables to a new CMA Report or to an existing CMA report.

   • • To start a new CMA: Select New CMA, then tap Next.
       
       You will be taken to the first step of the CMA process to enter the details for the Subject Property.
       

     • To add to an existing CMA:

       1. Select Existing CMA, then tap Next.
          

       2. A list of your existing EasyCMA reports will open, allowing you to search by subject property address or any assigned contact. Tap Select on the CMA report to which you want to add the listings.
          
          You will be taken directly to the Comparables step of the CMA process.
          

5. If you want to review the listings you selected previously before adding to EasyCMA, tap View.
   
   You can remove a listing from the cart, select the listing, then tap the More Options () button, then tap Remove from Cart.
   
   Or you can select the listings you want to use and tap the More Options () button, then tap Add to CMA.
   
   
6. To add a listing to the listing cart, return to the previous page, tap the More Options () button, then tap Add Listings.
   
   Enter a Listing ID #s and press enter. You can add multiple Listing ID #s but you must enter one at a time and press tab or enter before entering the next one. When you are done, tap Add.
   
   

Paragon Classic

When selecting comparables from search results or using a listing cart in Paragon Classic, you can add the listings to a new EasyCMA. Adding comparables to an existing CMA is not supported in Paragon Classic.

Add Comparables from Search Results

1. Click on Search then choose the property class you want to search. Note: EasyCMA is available for Residential and Rural classes excluding vacant or rural land (e.g., Single Family, Condo, Country Residential, and Country Recreational). EasyCMA adheres to the RESO data dictionary standard, so rural classes are classified as residential listings.
   
2. Enter your search criteria and click Search. 
   
3. Select the listings you wish to use as comparables in your CMA report. Then, click More and select Create an EasyCMA.
   
   
4. You will be taken to the first step of the CMA process to enter the details for the Subject Property.

To add to an existing CMA, go to step four in the next set of instructions to add the selected listings to a listing cart.

Add Comparables to a Listing Cart

1. Follow steps 1-2 outlined above.
2. Select the listings you wish to use as comparables in your CMA report. Then, click Save and select Save to Listing Cart.
   
   

3. On the Listing Cart pop-up window under Listings to Add choose Selected.
   

4. Choose whether you are adding the listings a new listing cart or to an existing listing cart:

   • To create a new listing cart: Click Add New Cart and name the cart for easy identification, such as "Comparables for [Contact Name]." Then click Save.
     

   • To add to an existing listing cart: Start typing the name in the search bar and when the correct one displays, click the name or press enter or tab. To see a full list of listing carts, click the magnifying glass () button. Select the listing cart, then click Save. 
     
     

5. Click Save.
   
6. To add comparables from the listing cart to a new or existing EasyCMA report, follow the steps outlined earlier.